• This entry was posted on Feb 09, 2017
  • Diane VON Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. Renowned for its iconic wrap dress and signature prints, DVF now offer a full collection of ready-to-wear and accessories, and has established itself as a leader of creativity in the fashion industry. In May 2016, Jonathan Saunders joined DVF as the brand¡¯s Chief Creative Officer, overseeing all design and creative. Founder Diane remains Chairman of DVF, and continues to devote much of her time to her many philanthropic endeavors. Headquartered in New York City, DVF has a global distribution network in over 55 countries and 1500 points of sale including 148 DVF owned and partnered stores throughout North and South America, Europe, the Middle  East, and Asia Pacific.


    The old logo was a nice DVF monogram that used a high-contrast serif like other fashion labels and brands. Nothing great, nothing not-great¡­ although the ¡°V¡± striking through the ¡°D¡± is a little unnerving. The new logo coincides with Jonathan Saunders taking on the creative direction of the label from Diane von Furstenberg, so maybe either subconsciously or consciously someone said thin serif = woman, medium sans serif = man. Regardless, the new logo is a kind of least resistance to coolness: default-looking sans serif, uppercase, justified. To its credit, yes, it¡¯s kind of cool.


    For every store in the global, DVF needs the logo in the front of store. For logo, DVF has cooperated with Yangala in many times. Yangala is the professional letter sign manufacturer, which also specializes in light box, car logo and sign board. Yangala will introduce some details of DVF logo production.

    1. Opal acrylic vacuum forming ¡°DIANE von FURSTENBERG¡± letters with red surface;

    2. 304 stainless steel panel with LED in the back of letters;

    3. High-tech cutting and welding processing;

    4. Accessories: screws pins, AC transformer;

    5. Installation: using screws pinned to fix on the wall.


    If you have more questions or your own ideas, please feel free to contact:

    Email: marketing@goodbong.com;

    WhatsApp: 0086 13761812616 / +86 13761812616.

    Thanks for your attention.

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